advertising results for July 2022

It’s the end of the month, so let’s see how my ads did for July 2022.

CLOAK GAMES/MAGE: For every $1 spent, I got back $13.99.

FROSTBORN: For every $1 spent, I got back $3.24

GHOSTS: For every $1, I got back $4.07

SEVENFOLD SWORD: For every $1, I got back $4.43.

SILENT ORDER: For every $1, I got back $1.43.

I should point out the figures for CLOAK GAMES/MAGE include the results from CLOAK OF SPEARS. However, if I take SPEARS out of the equation, it’s still $6.83 back for every dollar spent. Pretty good! This shows that the best advertising for a series is to write a new book in it.

SILENT ORDER was the weakest of the five, but the new covers with spaceships and planets helped – it used to be in the $1.10 to $1.20 range with the old covers. Hopefully SILENT ORDER: RUST HAND will boost the series when the book comes out in August.

Thanks for reading, everybody!

-JM