bestselling September books and ad results

Let’s see my bestselling books of the month, and take a look at some ad results.

September was a very weak month, as I haven’t published any new fantasy books since July, but here are my ten bestselling books for this month.

What’s interesting is that thought most of my top 10 books are ones I published in 2022, stuff I didn’t publish this year accounted for over 80% of the month’s revenue. That is one of the advantages of having a big backlist like I do. If you run ads to it, the older books can serve as cushions when you have a couple of unproductive months in a row and can’t put out anything new for a while.

Speaking of ads, let’s see how my Facebook ones performed:

FROSTBORN: For every $1 I spent, I got back $2.81.

THE GHOSTS: For every $1 I spent, I got back $3.26.

CLOAK GAMES: For every $1 I spent, I got back $3.92.

SILENT ORDER: For every $1, I got back $2.98.

Reasonably good, though I’ve done better, but it could be much worse. None of the ads lost money!

Amazon ads were more mixed. Remember, for an Amazon ad to work, it needs to get at least 1 sale for every 6-8 clicks.

DRAGONSKULL: SWORD OF THE SQUIRE: For every $1 spent, I got back $3.91, with one sale for every 1.44 clicks.

CLOAK OF DRAGONS: For every $1 spent, I got back $1.76, with one sale for every 3.33 clicks.

AVENGING FIRE: For every $1 spent, I got back $1.31, with one sale for ever 2.2 clicks.

I will probably stop the AVENGING FIRE ads, see if I can tighten up the CLOAK OF DRAGONS ones (it might be time for a cover refresh), and continue with the ads for DRAGONSKULL: SWORD OF THE SQUIRE.

-JM