ad results January 2023
New month coming up, which means it’s time to look at ad results for January 2023!
One thing slightly different this month – I worked out how to include ACX audiobooks in with the ad results. They should contribute to the totals, since the best way to advertise an audiobook really is to advertise the ebook connected to it. I should note that means I get better results advertising THE GHOSTS OMNIBUS ONE instead of CHILD OF THE GHOSTS, because THE GHOSTS OMNIBUS ONE comes with a massive 39 hour audiobook that you can get for one credit.
First up, Facebook ads. Here’s what I got for every $1 I spent on Facebook ads:
FROSTBORN: $6.07
THE GHOSTS: $3.58
SILENT ORDER: $2.12
For February I’ll probably stop advertising SILENT ORDER on Facebook until I publish THUNDER HAND and go back to advertising CLOAK GAMES for the month, or maybe spend that budget on a lead generation ad for my newsletter. But I’ll probably start trying SILENT ORDER OMNIBUS ONE on Amazon ads, since if they don’t work it doesn’t cost much money.
Here’s how my Amazon ads did. Remember that for an Amazon ad to work, it must get 1 sale for every 6 to 8 clicks, and I’ll also include what I got back for every $1 spent:
DRAGONSKULL: SWORD OF THE SQUIRE: $8.02, 0.78 clicks per sale.
CLOAK OF DRAGONS: $1.52, 3.84 clicks per sale.
SWORD OF THE SQUIRE did a lot better than CLOAK OF DRAGONS because DRAGONSKULL: TALONS OF THE SORCERER came out. Amazon ads sometimes have this annoying chicken-and-egg problem where they work well once you have external traffic coming in, but the whole point of Amazon ads is to generate that traffic! So releasing a new book in the series when you’re advertising the first book helps circumvent that problem.
Finally, I continued the combined Facebook/Amazon ad campaigns on DEMONSOULED OMNIBUS ONE. Here’s how it did for January:
DEMONSOULED OMNIBUS ONE, 1.32 clicks per sale, and for the entire series, $1.74 for every $1 spent.
The sales-per-click was a lot better than in December, but the return was $0.04 less per $1 spent.
So all the ads were profitable, which was good.
Thanks for reading, everyone! Hopefully I will have a new book out in February. 🙂
-JM