Ad results April 2023

I realized last month that a surprising number of people follow my monthly ad reports, which I discovered because I forgot last month and so received several concerned emails. 🙂

So here are my ad results for April 2023! This is what I got back for every $1 spent on Facebook ads for a particular series.

Facebook:

Frostborn: $2.32

Ghosts: $2.72

Cloak Games/Mage: $2.76

Sevenfold Sword: $2.31

So good results all around.

Here’s how the Amazon ads did. Remember, for an Amazon ad to be effective, it needs to get at least 1 sale for every 6 to 8 clicks.

Dragonskull: Sword of the Squire: 0.38 clicks, $14.90

Cloak of Dragons: 2.5 clicks, $2.80.

As usual, Dragonskull performed very well on Amazon US Ads.

I also expanded into Amazon UK ads for the first time.

Amazon UK results:

Dragonskull: Sword of the Squire: 2.5 clicks, $2

I was initially spending too much for UK clicks, so I am hoping that I can improve that performance for May.

I did take DEMONSOULED out of Kindle Unlimited and stopped using Amazon ads for it. The reason was that the KU page rate had the biggest drop in its history for April, probably because people are flooding the store with stuff turned out on ChatGPT. So Amazon’s going to come down hard on that, which means random account banning that’s inevitably going to have false positives, so for the immediate future Kindle Unlimited is a headache I’m going to avoid. (I suspect it’s less of a problem on other stores because reading in Kindle Unlimited creates the illusion that it’s “free”, but on the other stories, you have to do the harder work of convincing people to actually buy the book.) The good news is that if you were waiting for DEMONSOULED to be back on the other platforms, it’s back!

So a good month for advertising! Let’s see how May goes. 🙂

-JM