ad results December 2023

Advertising in December is always tricky, because every consumer-facing business in the world is dumping a ton of money into ads for Christmas, and so the cost gets all screwy. But I’m pleased to report some good results for December.

First, let’s see how the Facebook ads did:

GHOSTS: $4.82 for every $1 spent, with 16.7% of the profit coming from the audiobooks.

CLOAK GAMES/MAGE: $6.42 for every $1 spent, with 6% of the profit coming from the audiobooks.

MALISON/DRAGONTIARNA: $1.82 for every dollar spent.

SILENT ORDER: $1.98 for every dollar spent.

I think I will shut off the Facebook ads for MALISON/DRAGONTIARNA and SILENT ORDER once we come into the new year and let them rest until the next time I can get a Bookbub for one of them.

Next up, let’s see how my Bookbub ads did. As before, I advertised FROSTBORN on Bookbub.

FROSTBORN: $6.52 for every dollar spent, with 37% of the profit coming from the audiobooks.

A complete series with audiobooks seems to do really well on Bookbub. I need to expand my targeting data for the platform so I can advertise GHOSTS there as well.

Finally, let’s look at my Amazon ads. This month I advertised DRAGONSKULL: SWORD OF THE SQUIRE and CLOAK GAMES: OMNIBUS ONE on Amazon ads. I also advertised SEVENFOLD SWORD ONLINE: CREATION and I think I doubled my money, but I’m not entirely sure until I see exactly how much the audiobook brings in at the end of the month.

DRAGONSKULL: SWORD OF THE SQUIRE: $3.06 for every dollar spent, with 18% of the profit coming from the audiobook.

CLOAK GAMES: OMNIBUS ONE: $3.63 for every dollar spent, with 22% of the profit coming from the audiobook.

So overall the campaigns went pretty well.

Thanks for reading the books, everyone! Hopefully more to come soon. 🙂

-JM