ad results January 2024

It’s the end of the month, so time to see how my ads did for January 2024!

As usual, I advertised on Facebook, Bookbub, and Amazon, and we’ll go through the list in that order.

First up, Facebook ads:

CLOAK GAMES/MAGE: $4.22 for every $1 spent, and 8.5% of the profit from audiobooks, which is a big improvement from past months!

THE GHOSTS: $4.36 for every $1 spent, and 15% of the profit came from the audiobooks.

Next up is the Bookbub ads. I’ve only been advertising FROSTBORN there, though I might expand that to include SILENT ORDER in February or March.

FROSTBORN: $6.14 back for every $1 spent, with a whopping 49.9% of the profit from the audio. So I very nearly made more from the FROSTBORN audiobooks than I did from the ebooks in January 2024.

Now the Amazon ads. I tend to target the Amazon ads for individual books rather than series.

DRAGONSKULL: SWORD OF THE SQUIRE: $2.05 for every $1 spent, with 44% of the profit coming from the audiobook.

SEVENFOLD SWORD ONLINE: CREATION: $2.46 for every $1, with 46% of the profit coming from the audiobook.

HALF-ELVEN THIEF: $3.27 for every $1 spent.

SILENT ORDER: OMNIBUS ONE: $15.60 for every $1 spent. I suspect this was anomalous due to SILENT ORDER: IRON HAND having a big spike in free downloads.

So once again we can see that having audiobooks makes it a lot easier to generate a profit on ads. Especially if you have a completed audiobook series. Of course, the effort and money to get to a completed audiobook series is immense. I suspect that’s why AI audio is so alluring to people. Of course, it’s a false allure, since I suspect the vast majority of listeners have gone from passively to actively hating AI audio and will actively avoid it, save for circumstances like it’s the night before your econ final and you have to drive 12 hours, so you might as well have your phone read the PDF file aloud to you, that kind of thing.

And as always, thanks for reading and listening!

-JM