Ad results January 2025

Well, now that we are entering February, let’s take a look back and see how my ads performed in January 2025.

First, my Facebook ads. As usual, I advertised THE GHOSTS and CLOAK GAMES/MAGE.

GHOSTS: $4.08 for every dollar, with 22% of the profit coming from the audiobooks.

CLOAK GAMES/MAGE: $3.38 for every dollar, with 6% of the profit coming from the audiobooks.

So that went pretty well.

I also did some Amazon ads – specifically for HALF-ELVEN THIEF, STEALTH & SPELLS ONLINE: CREATION, and THE LINUX COMMAND LINE BEGINNERS GUIDE.

Remember, for an Amazon ad to be effective, it usually needs to be generating at least one sale for every eight clicks on the ads.

HALF-ELVEN THIEF: $4.65 for every dollar spent, 1.85 sales for every click.

STEALTH & SPELLS ONLINE: CREATION: Lost $0.15 for every dollar spent, 1 sale for every 4.76 clicks.

THE LINUX COMMAND LINE BEGINNER’S GUIDE: $3.16 for every dollar spent, 33% of the profit from audio, 1.34 sales for every click.

The standout was HALF-ELVEN THIEF, which actually had more sales than clicks on the ads. That hardly ever happens!

You can see there’s a reason I’m going to conclude STEALTH & SPELLS with the third book, because it just doesn’t sell well. That said, we did improve from December, where I only got a sale for every 14 clicks.

Additionally, Amazon ads work really well with nonfiction books, since they respond a lot better to keyword ads.

Finally, I used Bookbub ads for THE GHOSTS on Apple.

THE GHOSTS: $4 for every $1 spent.

So, all in all, a pretty good month for ads, though STEALTH & SPELLS remains the weak point.

Thanks for reading, everyone!

-JM