Ad Results February 2025

Let’s see how my various advertising campaigns did in February 2025.

February is generally a good month for advertising. Valentine’s Day and the Super Bowl drive some consumer spending, though not nearly as much as Christmas and Thanksgiving, so you can often have good results with ads.

First up, Facebook ads. In February I advertised both CLOAK GAMES/MAGE and THE GHOSTS on Facebook.

CLOAK GAMES/MAGE: $2.98 back for every dollar spent, with 6.8% of the profit coming from the audiobooks.

THE GHOSTS: $3.24 back for every dollar spent, with 15.4% of the profit coming from the audiobooks.

I also ran a few different Amazon ad campaigns. Remember that for an Amazon ad campaign to work, it needs to generate a sale (or a complete KU page readthrough) for every 6-8 clicks.

HALF-ELVEN THIEF: $2.30 back for every dollar spent, with a sale for every 0.68 clicks. (In other words, we had more total sales than we had clicks!)

STEALTH & SPELLS ONLINE: CREATION: $2.52 lost for every dollar spent, with a sale for every 8.1 clicks.

THE LINUX COMMAND LINE BEGINNER’S GUIDE: $1.86 back for every dollar spent, with a sale for every 1 click and 32% of the profit from the audiobook.

Here’s how badly I misjudged the LitRPG market with STEALTH & SPELLS ONLINE – the ads for HALF-ELVEN THIEF actually get more search terms for LitRPG related-searches than STEALTH & SPELLS actually does.

I ran Bookbub ads for SEVENFOLD SWORD and THE GHOSTS on Apple, and here’s how they did:

THE GHOSTS: $5.26 back for every $1 spent.

SEVENFOLD SWORD: $4.35 back for every $1 spent.

Finally, for the DEMONSOULED series, which is currently in KU, I did a combined Facebook/Amazon campaign.

DEMONSOULED: $2.58 for every $1 spent.

So good results all in all. And I didn’t actually lose that much money on STEALTH & SPELLS!

Thanks for reading, everyone!

-JM