Google Play fun facts
I did some math, and in July 2016 I sold books in 30 different countries via Google Play.
The US did the lion’s share at 62% of the total books sold.
Of the rest of the (primarily) English-speaking questions, Australia did the best at 12%, and then the UK at 8.4% and Canada at 6%.
The remaining twelve percent was divided up between the rest of the world. In the Eurozone, the Netherlands was the best-selling country. In Africa, it was South Africa (which was also the only African country that bought any books), and in Asia, it was India.
Objectively speaking, we’re not dealing with that many books, so it’s hard to draw conclusions. Nonetheless, it is fair to say that English-language ebooks will have their best markets in the US, the UK, Australia, and Canada.
-JM
I didn’t even know the books sold on Google Play. Always bought them from Amazon and I’m from South Africa.
I’ve learned all kinds of things from the Google Play sales spreadsheet. It records sales in the local currency of the country, and until Google Play, I didn’t know that the currency of South Africa was the rand, or that Norway and Sweden aren’t on the Euro.