CLOAK GAMES descriptions

Back in March, I had the bright idea of changing all the CLOAK GAMES book descriptions from third-person to first-person. I thought this was a good idea because 1.) Most urban fantasy descriptions seem to be first-person, 2.) the first-person descriptions could be written in Nadia’s generally belligerent/snarky voice, and 3.) the third-person descriptions relied too much on the worldbuilding for CLOAK GAMES, which is somewhat unusual and hard to explain. (Elves! In the future! Surface technological stasis!)

So, was it a good idea? Did it work?

I now have the sales data for February and April. In February, I published CLOAK GAMES: BLOOD CAST in February, in March I changed the descriptions, and in April I published CLOAK GAMES: LAST JUDGE. Both times, I did exactly the same advertising for the books – an ad campaign for CLOAK GAMES: THIEF TRAP since it’s the 1st book in the series and it’s free, and then my new-release newsletter for the new book.

The sales of the first 8 books in the series increased 38% in April over February, all from the new 1st-person descriptions.

38 percent! Thanks everyone!

You hear about the power of positive thinking, but I guess this was the power of positive description. 🙂

-JM